Your Logo Is The Face of Your Company. It is Seen Everywhere You Go! Make Sure It SLAMs!
Are you ready to start a new business adventure?
It ALL Starts Here!
I encourage everyone to do what they love, and there are few things I love more than helping others accomplish their life and business goals!
15 years of experience allowed me to tailor a steady process to help startups, entrepreneurs, and entertainers start their brand.
Establish Your
BRAND’S IDENTITY
If your logo is your face, your brand is your person. It has it’s own appearance, emotions and personality. Understanding who your brand is, will help you be consistent with your message, mission and values.
Your Brand is how the public visualizes and perceives your company. Your strategy and efforts should align with your audience’s expectations and perception of your brand.
Professional Graphic Designers study the psychology of brand elements like color, typography, and layout design to create and control the aspects of the brand that we can.
Visual Identity: Logo, Color Scheme, Typography, Tagline, Spokesperson, Art Style and Icons
Psychological Elements: Public Trust, Customer Service, Quality of Work, Message, and Mission.
Consistency is Key. Keep shouting your message and deliver on your promises. People will notice even if they don’t want to. I also love the SLAM acronym: Simple. Legible. Appropriate. Memorable. Logos are meant to complement your message, not distract people from it.
Visual Identities include the brand’s logo, typefaces (font), color scheme, art styles, messaging and other unique elements that help symbolize the brand. Your tagline may not always be visual, but it’s worth including in visual identity packages for consistent usage and display.
Yes, but it’s recommended to do it right away. Establishing an Identity early allows you to produce materials much quicker and build the Brand Recognition you’ll need.
When you update your brand, you’ll want to do so across the board. (Consistency is Key). So, the earlier the better.
TMIV Design tries to work with most budgets. A small budget project may take 2-3 days while a more invested project can take 2-3 weeks. Revisions may also play a role in extending agreed upon turnaround times.
That’s great! Of course, I can help. As long as you own permission and copyrights to the artwork. If there’s anything that unintentionally breaks standards or may cause conflict I’ll let you know.
Brand Elements
Logo Design
Your logo is similar to the face of your company. This is the main component of your brand’s Visual Identity.
Types of Logo Styles
Wordmarks
Lettermarks
Symbols
Combination
Color Palette
We naturally associate different colors, hues, and saturations with different feelings, memories and emotions. Create a palette that matches the mood you want to convey.
Typography
Your Message and how it’s presented is very important. Typefaces create a tone of voice and share personality.
Typography Choices
Primary
Secondary
STYLED
Bold San-Serif Typefaces Are loud.
Thin Serif Typefaces suggest luxury & class.
Italic creates a sense of motion or emphasis.
Graphic Style
Graphic Elements, Textures, Patterns and Art Styles hint at the psychographics of your brand (interests, trends). Your art style helps you relate with your audience.
BAUHAUS
“Form Follows Function.” TMIV Design’s Art Style is inspired by the Bauhaus Movement. This movement emphasizes the importance of functional design. Using geometric shapes, fonts, and repetition to create aesthetically pleasing works.
Consistency
Consistency Is Key! We learn to trust what we become familiar with. Drastic changes can cause alarm. Be true to your brand’s core mission, purpose, and vision.
BETRUE
BEYOU!
Start A Brand
Business4Business
TMIV Design’s Branding and Visual Identity Services are designed to encourage Entrepreneurs and Startup Business Owners in pursuing their goals!
Here’s what you get:
15 Years of Experience
Low Costs and Payment Plans
A Creative Marketing and Multimedia Specialist Dedicated To Building Your Brand and Business
Every person is unique, your business should be too. What makes you different from the rest?
This is your selling point… or Unique Selling Value. It highlights your values and strengths, separating your brand from your competition.
Add Some Style
A big part of expression is how we dress and present ourselves.
Colors, textures, photos and imagery allow us to be creatively unique with our own appearance and give audiences a sense of our brand’s mood/atmosphere.
Find Your Voice
Your message needs to be heard! And your tone matters a lot!
Typography (fonts), Wording and Writing Style will set a tone to convey your brand’s message and mood.
Be Engaging
What makes a brand fun? Engagement.
Consumers want to have a good experience even if it’s a quick transaction. It’s important to recognize how your consumers behave and what they expect and deliver on YOUR promises.
Here are some branding elements to consider:
Colors – The power of color psychology has long been recognized and used by companies worldwide to invoke feelings and emotion into their audiences. There are many color guides that break down the overall feelings each color might create. There are also different color schemes and theories that designers use to color coordinate and create balanced designs.
Typography – Also pretty well known, is the effect typography, or font choices, can have on a brand. The typefaces of you implement can and often do enforce the feelings and seriousness of your brand. Typefaces should be legible and carefully considered. The brand itself should have no more than 2 typefaces. One for display and one for text copy. These typefaces should be similar enough to keep a consistent feeling while sharing your message.
Graphic Style – Back to the fun parts of our persona building. The textures, patterns and graphic styles we use help create the vibe of our brand. Keeping in mind that brand identities make subtle shifts throughout time (just like we do!). Consistency is key, your art styles, layouts and placement should stay consistent too!
Spokesperson – Or spokespeople, employees, anyone that represents your brand publicly should be in tune with the identity and atmosphere you want to set. Have employees understand your brand’s mission statement and promote it as much as possible!
What are the feelings and character traits that you want your brand to embrace? Think of verbs like fun, creative and goal-oriented, or professional, high-class, and bold. These verbs can help us determine our color combinations, patterns, textures, and typography choices.
Logos by TMIV Design
Logos by TMIV Design
Logo Design is a highly-requested and valuable creative service that helps you kick off your journey. Working with a Creative Professional like TMIV Design will help you establish a Visual Identity that can last your company’s lifetime!
tmiv’sMISSION
I started TMIV Design to show people “anything is possible.” In 2015, I created a slogan “Determination, Dedication, Destination.” A reminder that staying dedicated to your goals can take you where you want to be.
I’m a Goal-Getter! I love setting large goals and working towards achieving them. 15+ years of experience in the creative, marketing and web worlds has given me a ton of knowledge and skills that I use to help others achieve their goals and success!
