Marketing
&Advertising
Marketing your business doesn’t have to be stressful or extremely costly! It just needs to be strategized, budgeted, and performed!
Share
Your
Message!
People won’t buy from you, if they don’t know about you
Share Your Message
Where Your
Audience is Found!
Attention. Interest. Desire. Action.
ADVERTISING
MUST HAVES !
There are a million ways to advertise and promote your brand, products, and services. Most advertisement campaigns benefit by including these main components.
Grab
ATTENTION
Catchy Headlines, Product Placement, Fun Slogans and Graphic Design help grab attention
Unique
Selling
Value
Tell us what makes your products special and unique.
Be Desired
Desire is created when we help our consumers solve their problems and influence their emotions
Call-To-Action
Guide people where they need to go to make a purchase or gather more information
DIRECTMARKETINGMATERIALS
Consider these your marketing essentials. These direct marketing materials help you create conversations and connections with people who already show interest.
- Business Cards
- Brochures
- Postcards
- Mailers
- Event Displays
PRINTDESIGNS
Print Will Never Die! It’s still everywhere we go and it will be due to its affordable, easy production.
- Posters
- Publications
- Point-of-Sale
- Packaging
- Merchandise
When creating print advertisements it’s great to follow the AIDA Principle: Attention, Interest, Desire and Action.
OUTDOORADVERTISING
Connect with your audience in places where they can be found. What are potential hobbies or interests? Where could they go for recreation? How do they commute and what areas?
All these things can help us connect with your audience during their most relaxed and retentive periods.
Signage, Billboards, Sponsorships and more
DIGITALADVERTISING
The average person spends more than 6 hours online each day. If you’re not found online, then you’re missing out on some big opportunities!
Digital Advertising allows you to track, target, and analyze campaigns. Running A/B testing helps you find messaging that works best.
Google Ads, YouTube, Social Media, News/Blogs
SEARCH ENGINE OPTIMIZATION (SEO)
“Be Found Where You’re Wanted”
SEO is the #1 way to drive organic (non-paid) traffic to your website! This service places your company in search engines where consumers are searching for your product and solutions.
TMIV Design provides Local and National SEO services that help small businesses compete in their online markets.
| Keyword Targeting | Tracking and Analytics |Compete and Rank on Google | Build Online Authority | Grow Your Audience |
MULTIMEDIAADVERTISING
Motion Graphics | Video | Audio
It’s been proven that video advertisements create the most engagement. Not too long, not too short.
Tom Murphy has worked in the entertainment industry since 2010, directing, engineering and producing music, videos, and commercials for clients throughout the world!
MOTIONGRAPHICS
Custom Motion Graphics enhance your brand’s image by providing professional final touches to your videos and digital advertising.
- Logo Animations
- Social Media Templates
- Title Screens and Lower Thirds
- Visual Effects (VFX)
* Tom Murphy, IV is self-taught in Multimedia Production and Motion Graphics.
Creating Successful
Marketing Campaigns
It doesn’t matter how great your visuals or content are, great marketing and advertising comes with proper planning, strategy and execution.
It doesn’t have to be expensive. Work with what you can, but be mindful of setting a true Marketing and Advertising budget for your company.
15-30% of your revenue should be allocated to Marketing and Advertising.
MARKETING Q&A
- NETWORK! Find local business gatherings, seminars, and events to attend; many are free!
- Join local and niche-related groups and forums online
- Cost effective materials are Business Cards, Pamphlets, Brochures or Rack Cards.
First, speak with a professional. We can help you locate your audience and decide what, where and when they prefer to be targeted.
Marketing is a holisitic approach and works best when consistent messaging is found across multiple outlets and mediums: Digital, Direct, Point-of-Sale, Television and Radio.
Marketing budgets vary based on many factors like your profit margin, cost of goods vs sales, and expected ROI. It’s usually suggested to have a budget between 20-35% of your revenue.
A strict budget should be included in your overhead and pricing. Without a budget you have no room to invest without taking from other expenses.
Planning starts with a discovery phase, learning about your brand, your competition and identifying your audience.
Then comes the research and planning. Determing which media, times and methods we have available.
YES! The pool of freelance/self-employed marketers is large. Hiring one for your business is usually a wise decision. As long as the marketer has a good work ethic, knowledge or experience, and a workable budget.
Many have their own specialties and processes that can give your brand fresh, new energy to attract your audience… Just make sure the message and tone your brand remains consistent.
Marketing & Advertising Consultation
Let’s discuss your goals, audience, and budget. TMIV Design can help you decide which routes and options you have available, and then we can plan a campaign that will help get you noticed.
Fill out the form or give us a call: